Why do some products make the leap to greatness while others do not? Creating inspiring products begins with discovering a product that is valuable, usable, and feasible. If you can not do this, then it is not worth building anything. Product Management expert Marty Cagan shares lessons learned from working at several of the most successful companies in the world.
为什么市场上那么多软件产品无人问津,成功的产品凤毛麟角?怎样发掘有价值的产品?拿什么说服开发团队接受你的产品设计?如何将敏捷方法融入产品开发?过 去 二十多年,Marty Cagan作为高级产品经理人为多家一流企业工作过,包括惠普、网景、美国在线、eBay。他亲历了个人电脑、互联网、电子商务的起落沉浮。《启示录:打造用户喜爱的产品》从人员、流程、产品三个角度介绍了现代软件(互联网)产品管理的实践经验和理念。
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Why do some products make the leap to greatness while others do not? Creating inspiring products begins with discovering a product that is valuable, usable, and feasible. If you can not do this, then it is not worth building anything. Product Management expert Marty Cagan shares lessons learned from working at several of the most successful companies in the world.