There have been many books—on a large and small scale—about Steve Jobs, one of the most famous CEOs in history. But this book is different from all the others. Becoming Steve Jobs* takes on and breaks down the existing myth and stereotypes about Steve Jobs. The conventional, one-dimensional view of Jobs is that he was half-genius, half-jerk from youth, an irascible and selfish leader who slighted friends and family alike. Becoming Steve Jobs *answers the central question about the life and career of the Apple cofounder and CEO: How did a young man so reckless and arrogant that he was exiled from the company he founded become the most effective visionary business leader of our time, ultimately transforming the daily life of billions of people?
Drawing on incredible and sometimes exclusive access, Schlender and Tetzeli tell a different story of a real human being who wrestled with his failings and learned to maximize his strengths over time. Their rich, compelling narrative is filled with stories never told before from the people who knew Jobs best, and who decided to open up to the authors, including his family, former inner circle executives, and top people at Apple, Pixar and Disney, most notably Tim Cook, Jony Ive, Eddy Cue, Ed Catmull, John Lasseter, Robert Iger and many others. In addition, Brent knew Jobs personally for 25 years and draws upon his many interviews with him, on and off the record, in writing the book. He and Rick humanize the man and explain, rather than simply describe, his behavior. Along the way, the book provides rich context about the technology revolution we all have lived through, and the ways in which Jobs changed our world.
Schlender and Tetzeli make clear that Jobs's astounding success at Apple was far more complicated than simply picking the right products: he became more patient, he learned to trust his inner circle, and discovered the importance of growing the company incrementally rather than only shooting for dazzling game-changing products.
A rich and revealing account that will change the way we view Jobs, Becoming Steve Jobs shows us how one of the most colorful and compelling figures of our times was able to combine his unchanging, relentless passion with a more mature management style to create one of the most valuable and beloved companies on the planet.
"Steve Jobs is the person who most inspires the new generation of Silicon Valley entrepreneurs. In this deeply-researched book, you'll find the most truthful portrait of the real Steve Jobs." -- Marc Andreessen
"Smart, accurate, informative, insightful and at times, utterly heartbreaking.... Becoming Steve Jobs is going to be an essential reference for decades to come." -- John Gruber, Daring Fireball
BRENT SCHLENDER is one of the "graybeards" of journalism. He worked for the Wall Street Journal for 10 years and as lead technology writer for Fortune for over two decades. He now writes for Fast Company. Schlender covered Steve Jobs for over 25 years, and has written five Fortune cover stories about him.
RICK TETZELI has worked with Brent as his editor at Fortune and at Fast Company for over a decade.
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《星期日泰晤士报》十佳畅销书 荣获英国笔会/赫塞尔-提尔曼历史图书奖 立足于八种语言的原始档案、访谈记录、学术著作,《野蛮大陆》如同一扇窗户,让我们得以窥见二战结束后、冷战开始前那个稍纵即逝的混乱年代。这是关于那个年代的第一部重要历史著作。 刻骨痛心。动人心弦、落笔审慎、荡气回肠。一幅引人注目的图画,描绘了一片在物质上、道德上因为残忍屠戮而变得残酷无情的欧洲大陆。 ——多米尼克•桑德布鲁克,《星期日泰晤士报》 形象生动而笔调冷峻。这部杰出著作,为这片陷入无序和混乱的大陆,描绘了一幅鲜为人知、令人胆寒的画面。 ——伊恩•克肖 精彩绝伦。才华横溢的构思,一丝不苟的研究……呈现出天才般的历史叙事。 ——BBC历史频道 第二次世界大战给欧洲留下一片混乱。地形地貌被彻底改变,许多城市被夷为平地,数千万人惨遭屠戮。在欧洲大陆绝大多数地方,我们今天习以为常的机构——比如警察、传媒、交通、地方政府和全国政府——要么付之阙如,要么破败不堪。罪恶横行,经济崩溃,欧洲人挣扎在饥饿边缘。 在这部研究战后初年历史的开创性著作中,基思•罗威描绘了一片仍然被暴力缠绕的大陆,在那里,有相当部分民众仍未相信战争已然结束。他勾勒了道德败坏的沦亡景象,以及永不餍足的复仇渴望,这是长期冲突的后遗症。他描绘了种族清洗和国内战争,这些事件撕裂了从波罗的海到地中海的普通民众的生活,他还描绘了重新建立的世界秩序,最终为这片支离破碎的大陆带来稳定。他告诉我们,上述情形存在于整个欧洲——东欧如此,西欧亦然。
天正三年(1575)春夏,武田胜赖率大军大举围攻长筱城。退守长筱的九八郎拼死抵抗,长筱之战开始。德川家康求救于织田信长。信长率精锐援助家康,与武田军战于长筱之设乐原。联军以火枪队为主力,几以横扫千军之势,使武田五路大军首尾不得相顾,倾刻间,武田大败,宿将几损失殆尽,武田氏一撅不振。信长地位巩固,为“天下人”;家康则进入三年雌伏。天正七年,信长筑安土城,封右大臣,闻家康长子信康及其母诸丑事,大怒。家康杀妻灭子。天正八年春,德川主动进攻武田。九年,拔高天神城。十年,全线攻之,灭武田氏。日本本州岛东、北部平定。 天正十年春夏,信长迎家康于安土,大贺。信长令大将明智光秀为接待使,多责之辱之。光秀且惧且怒,心生反意。是年六月二日,光秀突然发动兵变,将仅带贴身侍卫的织田信长团团围于本能寺,尽杀之,以“天下人”自居。正用兵于中国地区的羽柴秀吉立即与毛利氏议和,回师京城,经山崎一战,诛明智光秀。德川家康潜回三河,极力向东扩张,尽得甲信诸地。
《德川家康》洋洋五百五十万言,将日本战国中后期织田信长、武田信玄、德川家康、丰臣秀吉等群雄并起的历史苍劲地铺展开来。在这样一个英雄辈出的时代,德川家康最终脱颖而出,结束战国烽烟,开启三百年太平盛世。作品展现了德川家康作为乱世终结者和盛世开创者丰满、曲折、传奇的一生,书中每一行每一页都充满着智慧与杀伐、谋略与权术、天道与玄机!它不仅成为商战兵法、政略宝典、兵家必备,更是不朽的励志传奇。 本书历时十八年始得完成,图书出版后,一时洛阳纸贵,掀起极大反响,日本前首相中曾根康弘要求日本内阁成员必读《德川家康》;经营之神、日本松下电器创建人松下幸之助要求松下员工必读《德川家康》;美国前驻日大使赖世和说:“要了解日本、超越日本,必须先了解德川家康。”著名史学家、作家柏杨先生则认为:“中国有两部书的影响力可以和《德川家康》相比,一是《资治通鉴》,一是《三国演义》。”
自庆长十八年始,天下风云突变,丰臣氏重臣召集浪人,与天主教徒勾结,致使野心之人云集大坂,战争一触即发。年事已高的德川家康为世间太平,不得不费尽心思延缓开战,不得已于庆长十九年冬亲自领兵之后,又围而不攻,欲令丰臣众人醒悟,主动解散大坂浪人。但大坂不能领会家康苦心,迫不得已之下,德川家康炮轰大坂城天守阁,令丰臣家乌合之众丧胆,同时授意己方与丰臣家暗通款曲,至此,淀夫人等方被迫接受议和。德川家康为消除隐患,欲移封秀赖至大和郡山。 原本东西议和,天下安定,然大野治长等大坂主战之人,以德川方填埋总壕为借口,再生风波,派兵烧毁郡山,屡屡挑衅,和约已成废纸。德川被迫再度出兵,丰臣氏自寻绝路……
庆长二十年,大坂夏役开战,东西军激战于道明寺、若江等地,西军诸将力竭,相继战亡,大坂一败涂地。已逾七十的德川家康虽有心挽救丰臣秀赖母子性命,然关东众人心怀宿怨,瞒天过海,致使秀赖母子于城破后自尽,秀赖子国松丸被处死,丰臣氏终走向末路。 秀赖既去,德川家康痛定思痛,反省自身,竭力安排身后诸事。为防野心勃勃的伊达政宗生变,忍痛圈禁六子忠辉;颁武家法度十三条及公卿法令,为天下立规矩……元和二年(1616)正月,德川家康狩猎途中患病,因年老体弱不治,一代雄主终于四月寿终正寝,享年七十有五。
丰臣秀赖进京未果,德川家康不仅不加责怪,反而令六子忠辉往大坂探病。但淀夫人仍无动于衷,反而生起疑心。德川家康重用英吉利人三浦按针,激起旧教国葡萄牙与西班牙传教士的不满与恐慌。但家康内心对新旧教并无区别对待,对其明争暗斗浑无知觉,一方面重用林道春等儒家学人,治理国内礼仪风气,一方面愈热衷于海外发展,逐渐取得成果。 不料值此天下太平、百废俱兴之际,大久保长安竟生起狼子野心,私藏黄金,制联名状,想让主子忠辉与将军秀忠平分天下,但尚未及起事,长安突然病亡。长安身亡后,联名状事发,德川家重臣大久保家受连累败落。 德川家康进京,丰臣秀赖上洛相会。祖孙携手言欢。但双方重臣心怀宿怨,出言相讥,致使丰臣家重臣怀恨在心,生起反意,而因联名状上又有丰臣秀赖之名,天下形势再陷危机……
天正十二年(1584),羽柴秀吉索德川家康之子于义丸为质,收为养子。次年,秀吉为促家康进京,平衡天下之势,不惜拆散亲妹夫妻,将年届不惑的妹妹朝日嫁予家康;家康重臣石川数正为天下大势,从中斡旋此事,为人误解,只得出奔秀吉。身患重病、从鬼门关走一遭的家康痊愈后大有所悟,迎娶朝日,以策谋稳住秀吉之心。同十四年,双雄相会大坂,相谈甚欢。随后秀吉征西,家康迁城,其时,堺港众商家已不满秀吉的肆意扩张,正欲暗中行事……
文禄二年(1593),丰臣秀吉喜得一子,爱如珍宝。此时,秀次倒行逆施,行事残暴,被人称作“杀生关白”,在与秀吉妾茶茶和宠臣石田三成的斗争中,获罪自杀。同时,朝鲜战事陷入泥潭,议和失败,一代枭雄丰臣秀吉心力交瘁,终于于庆长三年归于尘土。临终时,将爱子托与德川家康等重臣。秀吉身后,纷争四起。五奉行之一、野心勃勃的石田三成欲挟幼主号令天下,深惧德川家康,遂串通另外四奉行,挑拨前田利家,想合力对抗家康。 眼看天下又将大乱,德川家康镇定自若,弹压群雄,匡扶正道,努力承继太平大任。利家绝症缠身,病危之际,深明大义的他将幼主托付与家康。三成阴谋败露,被丰臣家众宿将追杀,不得已逃到家康处避难。家康不计前嫌加以庇护,但却于不动声色之中,巧妙逼其退隐……
此书从德川家康出生前夕写起,交代日本战国风云,浓笔淡抹,或轻或重,写家康成人,统兵,成军,崛起三河,统领关东,最终统一日本,建立真正意义上的国家
永禄十一年(1568),织田信长平定了近畿和伊势,刻“天下布武”印章,欲以武力征服天下,但朝仓氏阻挡信长“大业”,信长遂与家康再次联军,于元龟元年(1570)六月,在姊川与浅井、朝仓两家遭遇,发起姊川合战。朝仓与浅井大败,知名武将大半丧失,此战基本扫清信长京洛通道,但依然与浅井氏对峙。 甲斐守武田信玄终生之志即上洛,前苦于上杉牵制,今苦于三河之阻。元龟三年,信玄率三万大军,与家康战于三方原,信长苦于京城之事,无力兼顾家康,家康大败,几仅身免。但信玄却转而攻小城野田,野田久攻不下,信玄遭冷枪重伤身死,甲斐军势乱。家康得意喘息,不意后院起火,正室濑名姬与主粮草之事的大贺弥四郎勾搭成奸,祸乱后庭,暗中同继任武田家督位的武田胜赖勾结,欲将冈崎献于武田氏。 天正元年(1573),信长灭浅井。同二年,家康御封正五品。与武田氏战事愈紧,后院之乱也欲紧。同三年,事泄,家康杀弥四郎。
天正十五(1587)年,德川家康将治城搬到骏府,夫人朝日姬因母病被接回大坂。经数年征讨,丰臣秀吉遍服众大名,同十七年,发兵征德川家康儿女亲家小田原北条氏,故意令家康为先锋。次年,灭北条氏。此后,秀吉处心积虑,将家康迁出多年经营的三河,改封荒芜之地关八州。家康隐忍不发,入江户,积力量,生天下意。 天下初定,关白秀吉附庸风雅,崇奢靡之风,大力推崇茶道。其所宠爱的著名茶道师千利休进谏,秀吉大怒,千利休被迫切腹。此后凶事连连。同十九年初,秀吉弟秀长病逝;夏,子鹤松丸夭折,秀吉悲痛欲绝;秋,备战征朝;冬,让关白之位于养子秀次,自称太阁。同二十年三月,发兵三十万,渡海征朝,是为文禄之役。文禄二年(1593)夏,征朝将士陷入苦战,此时秀吉母丧,太阁一时四面楚歌……
《史记》是我国著名史学家司马迁所著的史学巨著,列“二十四史”之首,记载了从传说中的黄帝开始一直到汉武帝元狩元年三千年左右的历史,被誉为“史家之绝唱,无韵之《离骚》”。读中国历史,不能不读《史记》。 本书是为了满足现代广大读者阅读这部巨著的需求推出的节选本。以中华书局点校本《史记》为底本,核校出注、翻译,具有较高的准确性,适合普通读者阅读、收藏《史记》这部巨著。
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There have been many books—on a large and small scale—about Steve Jobs, one of the most famous CEOs in history. But this book is different from all the others.
Becoming Steve Jobs* takes on and breaks down the existing myth and stereotypes about Steve Jobs. The conventional, one-dimensional view of Jobs is that he was half-genius, half-jerk from youth, an irascible and selfish leader who slighted friends and family alike. Becoming Steve Jobs *answers the central question about the life and career of the Apple cofounder and CEO: How did a young man so reckless and arrogant that he was exiled from the company he founded become the most effective visionary business leader of our time, ultimately transforming the daily life of billions of people?
Drawing on incredible and sometimes exclusive access, Schlender and Tetzeli tell a different story of a real human being who wrestled with his failings and learned to maximize his strengths over time. Their rich, compelling narrative is filled with stories never told before from the people who knew Jobs best, and who decided to open up to the authors, including his family, former inner circle executives, and top people at Apple, Pixar and Disney, most notably Tim Cook, Jony Ive, Eddy Cue, Ed Catmull, John Lasseter, Robert Iger and many others. In addition, Brent knew Jobs personally for 25 years and draws upon his many interviews with him, on and off the record, in writing the book. He and Rick humanize the man and explain, rather than simply describe, his behavior. Along the way, the book provides rich context about the technology revolution we all have lived through, and the ways in which Jobs changed our world.
Schlender and Tetzeli make clear that Jobs's astounding success at Apple was far more complicated than simply picking the right products: he became more patient, he learned to trust his inner circle, and discovered the importance of growing the company incrementally rather than only shooting for dazzling game-changing products.
A rich and revealing account that will change the way we view Jobs, Becoming Steve Jobs shows us how one of the most colorful and compelling figures of our times was able to combine his unchanging, relentless passion with a more mature management style to create one of the most valuable and beloved companies on the planet.
Review
"Steve Jobs is the person who most inspires the new generation of Silicon Valley entrepreneurs. In this deeply-researched book, you'll find the most truthful portrait of the real Steve Jobs." -- Marc Andreessen
"Smart, accurate, informative, insightful and at times, utterly heartbreaking.... Becoming Steve Jobs is going to be an essential reference for decades to come." -- John Gruber, Daring Fireball
About the Author
BRENT SCHLENDER is one of the "graybeards" of journalism. He worked for the Wall Street Journal for 10 years and as lead technology writer for Fortune for over two decades. He now writes for Fast Company. Schlender covered Steve Jobs for over 25 years, and has written five Fortune cover stories about him.
RICK TETZELI has worked with Brent as his editor at Fortune and at Fast Company for over a decade.