含有"Business & Economics"标签的书籍

Freakonomics: A Rogue Economist Explores the Hidden Side of Everything

SUMMARY: Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? How much do parents really matter? These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He studies the riddles of everyday life—from cheating and crime to parenting and sports—and reaches conclusions that turn conventional wisdom on its head. Freakonomics is a groundbreaking collaboration between Levitt and Stephen J. Dubner, an award-winning author and journalist. They set out to explore the inner workings of a crack gang, the truth about real estate agents, the secrets of the Ku Klux Klan, and much more. Through forceful storytelling and wry insight, they show that economics is, at root, the study of incentives—how people get what they want or need, especially when other people want or need the same thing. SUMMARY: Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? Why do drug dealers still live with their moms? How much do parents really matter? What kind of impact did Roe v. Wade have on violent crime? These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He is a much heralded scholar who studies the stuff and riddles of everyday life -- from cheating and crime to sports and child rearing -- and whose conclusions regularly turn the conventional wisdom on its head. He usually begins with a mountain of data and a simple, unasked question. Some of these questions concern life-and-death issues; others have an admittedly freakish quality. Thus the new field of study contained in this book: freakonomics. Through forceful storytelling and wry insight, Levitt and co-author Stephen J. Dubner show that economics is, at root, the study of incentives -- how people get what they want, or need, especially when other people want or need the same thing. In Freakonomics, they set out to explore the hidden side of ... well, everything. The inner workings of a crack gang. The truth about real-estate agents. The myths of campaign finance. The telltale marks of a cheating schoolteacher. The secrets of the Ku Klux Klan. What unites all these stories is a belief that the modern world, despite a surfeit of obfuscation, complication, and downright deceit, is not impenetrable, is not unknowable, and -- if the right questions are asked -- is even more intriguing than we think. All it takes is a new way of looking. Steven Levitt, through devilishly clever and clear-eyed thinking, shows how to see through all the clutter. Freakonomics establishes this unconventional premise: If morality represents how we would like the world to work, then economics represents how it actually does work. It is true that readers of this book will be armed with enough riddles and stories to last a thousand cocktail parties. But Freakonomics can provide more than that. It will literally redefine the way we view the modern world.

How to Win Friends and Influence People

EDITORIAL REVIEW: *How to Win Friends and Influence People* is the first, and still the finest, book of its kind. One of the best-known motivational books in history, Dale Carnegie's groundbreaking work has sold millions of copies, has been translated into almost every known written language, and has helped countless people succeed in both their business and personal lives. First published in 1937, Carnegie's advice has remained relevant for generations because he addresses timeless questions about the fine art of getting along with people: How can you make people like you instantly? How can you persuade people to agree with you? How can you speak frankly to people without giving offense? The ability to read others and successfully navigate any social situation is critically important to those who want to get a job, keep a job, or simply expand their social network. The core principles of this book, originally written as a practical, working handbook on human relations, are proven effective. Carnegie explains the fundamentals of handling people with a positive approach; how to make people like you and want to help you; how to win people to your way of thinking without conflict; and how to be the kind of leader who inspires quality work, increased productivity, and high morale. As Carnegie explains, the majority of our success in life depends on our ability to communicate and manage personal relationships effectively, whether at home or at work. *How to Win Friends and Influence People* will help you discover and develop the people skills you need to live well and prosper.

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